Fcuk Swot

SWOT Analysis Prep ard for Prep ared by 2 September 2008 Introduction I keep back created this SWOT compend on French Connections Regent St. branch. I have identified and discussed the strengths/weaknesses of the store, and examined the opportunities and threats it may face. Strengths French Connection targets a fashion-oriented customer typically aged 18 35 and produces fashion-forward, hale made, on trend, accessible clothing. posture is in the upper end of the mass market so that determine reflects the candid quality and fashion ele ment of the offer.It is a well-known crisscross that all young adults can identify. The brand holds a large take of the competitively priced clothing industry, with a large capital they are fit to advertise and market the products on television, Internet and large billboards across the globe. During my find in the Regent St. branch, I found a nice, clean and well presented store. The strong shop windowpane invites for a quick browse. The goo d layout gives labour opportunities for positioning best sellers, new collection and add-ons. Most of current trends are presented in the new collection.Very good designs in womens hold up satisfying diametrical tastes and involve. Effective merchandising in womens range, good dribble presentation is giving great ideas for matching items and for whole outfits. near range from classy to casual. Staff has good a product knowledge. prudence ensurems committed and confident. Comfortable shopping ambiance. Down stairs till theatre good exchange point. The location offers a wide range of customers. (high footfall) Weaknesses woeful selection of mens endure. Mens Visual merchandising is not as strong as the womens, although in the shop window they were presented better then the ladys.Unfortunately I found the mens area half as effective as the womens. I know most of the companys profit is coming from womens wear but I think there are a lot of potential male customers out there and a half-size bit much focus on mens wear would bring them in more often. Customer service During my visit I was approached once after 15 minutes browsing in the store. The module seemed demotivated and there was no interaction with customers on the shop floor nor by the till. After trying on an item wasnt offered a different color in the same style, a different style in the same color or an add-on. Lack of selling techniques) Also I wasnt expressed about witch items are on trade or where can I find them and they are quite hush-hush so found it a bit difficult to identify them. (Lack of promoting sales in store) Staff left their sections unattended sledding no chess opening for me asking for help. (Lack of attention to the shop floor) Stores interior needs a refit with a trendier design. Changing room on the basis floor is tight and during peak hours just disappointment for customers. Kids section upstairs easy to miss out for customers who dont even know theres a sele ction for kids. make floor till area poor of add-ons, found just a small box of bangles. Opportunities More staff meetings and training on selling techniques, customer service, customer relations (keeping regular customers is one of the first priorities). Doing component part plays during quiet times to build confidence. Customer service checklist twice a week monitoring staff performance with regular feedbacks. (constructive criticism. ) More team spirit. On the maping plan assign staff to sections so theyre responsible for it for the day.Great visual merchandising opportunities due to store layout. Monitoring sales week by week and merchandise accordingly. Staff (Men mostly) wearing in vogue(p) trends this way giving examples for customers what to look for. Sales assistant whos recognize customers by the entrance promoting sales or at least inform customers where to find items on sale and the new collection. Because of the location lot of tourists are visiting the store, they are a good amount of potential sales. (With the counterbalance atmosphere and service its easy to get them spending).Under the stairway in the mens section is a good area for positioning better selling products because that is the only spot what you can see from the upper level when youre looking down if theres more to see downstairs. Ground floor changing room more organized and approachable. Local competitors have poor products. Can surprise competitors. Threats Customers leaving store without purchasing an item. Theft (Staff not paying attention), high stock loss. Loosing regular customers and potential regular customers. High staff turnover. Poor repute among customers. fcuk fcuk