Marketing Management Essay Example

Marketing Management Essay Example Marketing Management Essay Marketing Management Essay Strengths Strong Management (Shakeys) Strong management can help Shakeys reach its potential by utilizing strengths and eliminating Size Advantages (Shakeys) Size advantages lower Shakeyss risks. The larger Shakeys gets, the more resources they have to Technology (Shakeys) Superior technology allows Shakeys to better meet the needs of their customers in ways that Cost Advantages (Shakeys) Lower costs lead to higher profits for Shakeys. A low cost leader can undercut rivals on price Customer Loyalty (Shakeys) When given a choice, customers are loyal to Shakeys. Instead of targeting all customers, Shakeys Weaknesses Customer Service (Shakeys) Weak customer service hurts Shakeyss reputation and causes customers to flee to competitors, who Opportunities Innovation (Shakeys) Greater innovation can help Shakeys to produce unique products and services that meet customers New Technology (Shakeys) New technology helps Shakeys to better meet their customers needs with new and improved products New Products (Shakeys) New products can help Shakeys to expand their business and diversity their customer base New Markets (Shakeys) New markets allow Shakeys to expand their business and diversify their portfolio of roducts and Threats Bad Economy (Shakeys) A bad economy can hurt Shakeyss business by decreasing the number of potential customers Intense Competition (Shakeys) Intense completion can lower Shakeyss profits, because competitors can entice consumers Shakeys SWOT Analysis Profile away What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealths SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealths entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.