Television Commercials Designed for the Female Audience Essay -- Explo

Television Commercials Designed for the Female Audience The television commercial is perhaps the most effective means of harvest-time marketing and pay heedisement. Television is present in 99% of American households, and it stays turned on an average of seven hours per day. (http//www.envirolink.com/) The television audience is a varied, general audience, ensuring manufacturers that their yields advertisements are reaching all possible customers. Obviously, not all products are produced for all consumers. Market analysts and advertisers must find advertising techniques that can be utilise in commercials for certain target customers and use those commercials to directly affect the ideal customer for the product. Gender, social, and cultural ideologies are often used to influence the audience. The vast graze of possible studies on commercials includes gender differences and influences on the development of children, demographic stereotypes and the effects on society, even the us e of dialogue and its importance to the advertisement however, Ive focused on a slightly more narrow path of research and observation. I have narrowed down the comparisons of gender differences to focus only on the females frame in the commercial world and how television advertisements change their approach for different age groups. By observing five basic parts of the commercial-- the camera work, the product advertised, the sound, the actors, and the action- I was able to focus on the advertisers ideas of the female child, teenager, adult, and elder, and sort similarities, differences, and correlations between the commercials of the different age groups. The subject of my research was approximately 190 commercials, recorded everyplace a period of one ... ... as energetic fun-seekers- are influential or not will be determined by the consumer and his or her bag and the advertisers continued ability to hit that target. RESOURCES TV Facts from http//www.envirolink.org/issues/system /media/tv_facts.html Paper format after Jacquelyn Bradway http//www.wcsu.ctstateu.edu/mccarney/acad/bradway.html VCR Recordings from NBC, CBS, ABC, and FOX Other Ideas and Information from The Marketing Concept http//ctl.augie.edu/dept/coth/coth380/advert/WHEEL.HTML Gender Differences in Communication http//cpsr.org/cpsr/gender/mulvaney.txt TV Programs Have Underlying Economic Purposes http//www.widmeyer.com/tv/viewing/link11.htm Content Analysis of Gender Differences in Childrens advertizement http//www.aber.ac.uk/ednwww/Resdeg/merris07.html A Definition of Advertising http//www.wsu.edu/