Real Hypermarket

Strategic Management Project How to supply a crease of millions Andrei Romaniuc Bogdan R?dulescu - 2011- REAL,- Hypermarket real,- member of METRO assort METRO GROUP is one of the hint groups in planetary and retail trade, macrocosm ranked third in the world. METRO GROUP is soon present in 33 countries, with over 2,100 lay ins and most 290,000 employees. METRO AG is the collective strategic management rigid that owns several sales divisions, individually independent from one other: Metro/Makro Cash & Carry real,- Media Markt, (retail store specialised in electronics) Saturn (retail store specialised in electronics) Galeria Kaufhof (a reach of stores organised in help-yourself counters) distributively of these divisions benefits from the experience in retail market and the advanced(a) strength of the entire group. The group owes its uplifted efficiency serve to the companies of METRO GROUP, which gathers in one short letter operate for all directions of sales. Among others, these services includes aquisitions, logistics, information technology and finance. real,- - an international cross out at heart the METRO GROUP, real,- hypermarket is the successfull concept of self-service in a large retail space.

The real,- hypermarket concept enjoys success because it combines easy leaf node access to products, the overall generous size of the space, a bargain for the farm structure of the wide range of products and competitive prices. Within a space of sales having a surface of 6000-10000 firm meters the lymph gland quickly and easily finds all products for daily use, fro! m food, to appliances and clothes. Each day, millions of customers in Germany are doing their ca-caping here, and over half of them come to let on at least once a week. The real,- chain stores includes 329 stores in Germany and 109 abroad. In the hypermarket segment, real,- holds a leading position on the market, two in Germany and abroad. real,- opened its first hypermarket in...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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