Opportunities Faced by Airasia in Light of External Development

Opportunities faced by line of businessAsia in light of outside development 1. commencement fare of Ind wholenesssia-Malaysia trip The fare for a Jakarta-Johor Baru trip costs Rp 100,000 (RM 88.88 one and only(a) way). And charge Rp 150,000 for a Bandung-Kuala Lumpur fledge, and Rp 300,000 for a Surabaya-Kuala Lumpur trip, whereas a Jakarta-Kuala Lumpur air just the ticket from Malaysia Airlines available at travel agents cost Rp 1.4 million. Meanwhile, Lion Air on the analogous route, charged Rp 1.05 million. The low fare provided by AirAsia helps it scatter the Indonesia market. 2.Low fare of capital of capital of capital of Singapore-Bangkok run AirAsia will increase its run between Singapore & Bangkok by introducing a second daily flight to its existing schedule. This recent development came that a month after(prenominal) Siamese AirAsia operations started its first-year international flight to Singapore in early February this year. AirAsia is ob lation its guests promotional fares to/from Singapore- Bangkok from SGD$23.99 (THB 499) one way from the 28th butt against to 30th Oct, 2004. It is much let down than the lowest fare SGD$56 offered by full-service carrier. This helps it open the Singapore market. 3.Political connections AirAsia hold 49% of Thai AirAsia with 1% existence held by a Thai individual. The remaining 50% is held by splutter Corp.

which is owned by the family of Thailands prime minister, Thaksin Shinawatra. Shin Corp. has pecuniary strength, synergy in ingormation technology and telecommunications, which support AirA sia Internet and alert phone bookings. Sh! in Corp. allows subscribers of the Shin mobile phone flagship, innovative Information Service, being able to reserve tickets through its short-messaging service (SMS). AirAsia with its politically coercive backer may well enkindle up to bite. This helps it open the Thailand market. 4.Malaysian political sympathies support The Malaysian government supported the substantiation of AirAsia in 2001 to help boost the under-used Kuala Lumpur outside(a) Airport. AirAsias flights from...If you ask to get a full essay, set up it on our website: OrderCustomPaper.com

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